STRATEGIC CLARITY LAB
A clear growth strategy in four weeks.

Growth needs direction. The Strategic Clarity Lab provides it.

A clear strategy process for B2B companies in technology and science looking to sharpen their positioning, priorities, and growth strategy together with their leadership team.

Some growth challenges can be resolved with a quick diagnosis. Others require fundamental decisions: Where do we stand? Where are we headed? What are the next steps? The Strategic Clarity Lab provides the process to answer these questions.
Investment: CHF 22,000 - 30,000
Duration: 4 - 8 weeks
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Start with a free 20-minute consultation
The problem

When a diagnosis isn't enough

The Growth Barrier Scan identifies where your growth is stalling. The Strategic Clarity Lab goes a step further: it uncovers the fundamental changes your company needs to make.

Typical scenarios where an SCL helps:
  • The company is growing, but not as expected – and there is internal disagreement about the reasons why.
  • The positioning is unclear or too broad. Executives describe the company in different ways.
  • Important decisions are pending – a new market segment, a new pricing structure, a new sales strategy – but the strategic foundation is missing.
  • Marketing and sales are not aligned.
  • The company has strong technology but doesn't know how to position it in the market.
What the SCL delivers

What the Strategic Clarity Lab develops

By the end of the process, the leadership team will know the barriers to growth.
Positioning
What does the company stand for—clearly, distinctively, and credibly?
Which customers does it want to reach, and why should they choose it?
Market and Segments
Which markets and segments promise the greatest growth?
Where is an investment worth it, and where is it not?
Growth Priorities
Which two or three factors are truly driving growth?
What can wait?
Strategic Roadmap
What decisions need to be made now?
What are the next steps and in what order?
The SCL does not provide finished marketing materials or handle operational implementation. It creates the strategic foundation upon which both can be built.
How the SCL works

How the Strategic Clarity Lab works

The SCL is not a one-day workshop or an external presentation. Dr. Ulrich Sperling and the leadership team work closely together for four to eight weeks.
1

Analysis

Dr. Sperling conducts interviews with the leadership team and key employees. He examines strategy, market data, positioning, communication, and sales. He also looks at the competition and market perception from an external perspective.
2

Hypotheses

Based on the analysis, Dr. Sperling develops initial strategic hypotheses: Where does the greatest growth opportunity lie? What is standing in its way? What needs to change?
3

Workshops

The leadership team discusses, reviews, and refines the hypotheses together with Dr. Sperling. The goal is not consensus at any price, but clarity on the right questions – and the best answers.
4

Strategic Roadmap

Dr. Sperling summarizes the results in a clear roadmap: positioning, priorities, decisions, and next steps.
What you get

What to expect at the end of the process

The SCL concludes with a written strategy document. It outlines:
The results report includes
  • A clear positioning: What the company stands for, who it wants to reach, and why customers should choose it.
  • A market assessment: Which segments take priority and where the greatest growth potential lies.
  • Clear growth priorities: The two or three levers to pull next.
  • A strategic roadmap: Which decisions need to be made now and which steps should follow in what order.
This document won't just gather dust in a drawer. It serves as a foundation for our work—for the leadership team, marketing, and sales.

Is the SCL right for you?

The SCL is designed for companies that are asking fundamental strategic questions and are ready to implement the answers decisively. It is not a quick fix; it requires serious commitment. A 20-minute introductory call will determine whether the SCL is a good fit for your current situation and if a partnership makes sense.
Inquire about Strategic Clarity Lab
Identify barriers. Eliminate them. Grow.
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