Strategic marketing without full-time costs

I'll be your head of marketing on a part-time basis.

For companies that want to grow but don't yet need a CMO — or can't afford one.

The problem:

Many technology-oriented start-ups and SMEs have a strong product — but no strong marketing.
Not because they don't want to. But because no one has the time and expertise to take care of it.

Marketing is situational and incidental:

1. The website is' ok '
2. The product is described too technically
3. Sales and marketing run side by side instead of together

The result:

Sales fall short of potential. Selling is cumbersome and inefficient. Growth is faltering.

The solution:

I bring structure, focus and impact to your marketing — strategically planned, pragmatically implemented.

As a fractional CMO, I work in your team for the long term — one day a week.

I take responsibility for results, not just ideas.

What does that mean:

• I manage marketing like an internal CMO — flexibly and efficiently.
• I work with you instead of just giving advice.
• I am not an interim solution, but a team member with heart and hand. If necessary, I can increase my workload.

Objective: Your marketing will turn from a cost factor into a growth driver.

This is how we start:

1. Understanding
   I talk to management and sales to analyze customers, market and sales barriers.
2. Focus
   We sharpen positioning, value messages and priorities.
3. Implement
   Website, pitch decks, sales materials, messaging — we implement anything that quickly has an impact.
4. Go deep
   The entire customer process from A to Z is streamlined for excellence.
5. Scale
   With clear processes and meaningful indicators, sustainable growth is enabled and supported.

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conditions:

• One day a week, 46 weeks a year
• Exit after 30 days if no fit
• Thereafter minimum term: 6 months
• Package price plus travel expenses
• Work remotely or on site (by arrangement)
• Cancellation after the minimum period: 30 days

I currently still have capacity for a mandate from November 2025 and a mandate from January 2026.

Does this sound right for you? Book a 30-minute initial call without obligation. Focus: goals, hurdles, next step.

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about me

I combine scientific thinking and content understanding with strategic marketing.

For over twenty years, I have been helping technology-oriented companies to clearly position complex products and grow sustainably.

I work analytically, in a structured and results-oriented way — with an eye for the essentials and enjoy clear communication.

I am constantly furthering my skills, including behavioral science marketing, graphics and design, copywriting, web design and web building, data protection, artificial intelligence.

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Ready to get marketing on track for growth?