USP Consulting — growth through strategic marketing

Give your company what it needs to grow — with clear positioning, focused messaging, and strategic marketing leadership.
For technology, science and innovation-driven companies with technical excellence — and ambitious growth goals.
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Documents:
Strategic USP Design — Your 7-Step Positioning Guide
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WHY STRATEGIC MARKETING

Three proven ways to strengthen your strategic marketing

Time and again, I see that decision makers think of social media posts, flyers, websites and exhibition stands when it comes to marketing. Sometimes webinars and newsletters are added, or logos, colors and fonts.

Anyone who thinks this way ignores 80% of everything marketing covers.

I also sometimes hear: “We're not ready yet, marketing comes later.”
Product development is already running at full speed, probably past customers and markets.
Strategic marketing should be part of every business right from the start and be continued continuously.

What does strategic marketing mean?
Strategic marketing is decisive for growth or stagnation, customer acquisition costs and long-term success.
Therefore, you must not neglect this area or tackle it too late.
Services

Three proven ways to strengthen your strategic marketing

Whether you need quick clarity, continuous support, or strategic marketing leadership, choose the format that's right for your situation.
100%

Strategic Clarity Lab

A focused, intensive workshop for clear positioning, differentiation and messaging — with results within a few hours.
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1:1

Marketing Mentoring

Monthly co-thinking sparring for better decisions, clear priorities and greater strategic maturity.
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Fractional cmo

Part-time CMO leadership with full strategic impact — without the costs of a full-time position.
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Documents & resources
Practical guidelines for strategic marketing in technology and science-related companies.
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Strategic USP Design

Your 7-step guide to stand out and resonate with clients.
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30 years of experience

Why STEM companies are growing faster with USP Consulting

Three reasons
Clarity instead of complexity - structured, analytical approach instead of marketing buzzwords or tool activism.
Commercial Excellence - stronger coordination between marketing, sales and product management.
Scientific thinking — systematic, evidence-based approach: logically justified and based on behavioral psychology.
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Growth — naturally

Growth follows a clear plan — in nature and in business.

Plants are masters of growth. They thrive when conditions – environment and resources – are right, following a clear plan.
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The same applies to businesses.

As a scientist and strategic marketing consultant, I help STEM companies create these conditions: clear positioning, focused messaging and a coherent commercial strategy – so that growth becomes a natural consequence.

Why should you work with me?

You want to become better known, attract more customers and grow. You want to align your marketing, sales and product with a single goal – without power games or bureaucracy. And you are looking for a partner who thinks entrepreneurially, works analytically and communicates clearly.

I will provide you with clear priorities, reliable analyses and ideas that have an immediate impact. With structure and clarity in your marketing, you will gain more customers with less effort.

That's what I stand for..
More about me
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Dr. Ulrich Sperling

Founder of USP Consulting

What others say about my work

Ulrich Sperling's USP is to make your USP visible!
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"Ulrich offers first-class web design and advice. He immediately understood what I wanted to communicate and what my customers needed. I will always contact USP for additions to my website and improvements.”
Dr. M. Strasser
neurologist
Highly creative designer with matching attention to detail

"His creative instincts are strong, and matched by the care that results in sound execution. He works fast, he understands that design is an iterative process, and he has a good sense of humour, which makes the necessary back-and-forth enjoyable."
Jeremy Cook
Schriftsteller
“USP provided a great marketing plan and marketing collateral for our product line. From the small details to the overall strategy, USP understood our requirements for the market, our customer base and our products.”
F. Laager
SuperLab
“I found Ulrich Sperling to be a proactive and committed team player. He readily took responsibility for designing our website and e-cookbook with enthusiasm, patience, and creativity, and met our demanding deadline from conception to completion in just 3 weeks!“
Luisa Fortunato
Interior designer and cookbook author
USP Consulting
The science behind successful marketing

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