USP Consulting - growth through strategic marketing

Give your company what it needs to grow — with USP Consulting

Plants are champions of growth. The right strategy is the key to success: playing to strengths, using resources efficiently, entering into targeted alliances and adapting optimally.

As a plant scientist, I am familiar with this; as a management consultant and marketing expert with 30 years of experience, I know exactly how to transfer these recipes for success to the business world.

Plants are champions of growth. The right strategy is the key to success: playing to strengths, using resources efficiently, entering into targeted alliances and adapting optimally.

Get a head start with USP Consulting and set yourself apart from your competitors. Discover how my scientific approach can harmonize your strategy and marketing, leading to more effective and efficient marketing and the achievement of your ambitious growth goals.

To my Marketing Services for you

Here's why you should choose USP Consulting for your strategic marketing needs.

Whether you are afreelancer, solopreneur or company owner, you want to increase your profile,serve more customers, and develop your business.

I can help you with that because I think and work entrepreneurially, scientifically, analytically,and creatively. When working with me, you benefit from clearinterfaces and short decision-making processes. Achieve a big effect withlittle effort.
‍
I have 30 years of professional experience inmarketing, strategy, and design, particularly in the biotechnology, health, and food industries, and I am familiar with their market mechanisms.

For me, strategic marketing means:

Developing a long-term concept that clearly identifies the target group, positioning, and unique selling proposition (USP).
Focusing on customer benefits, results, or problemsolving through your products or services.
Deriving coherent marketing components from this (names, slogans, core messages, logos, tone of voice, fonts and colors, images, and graphics), which are used daily in operational marketing.

I develop well-thought-out solutions for you, instead of simply 'generating' them.

That is what I stand for.

Portraitfoto von Ulrich Sperling in Büroumgebung, in dunkelblauem Anzug, sehr freundliches Lächeln

Dr. Ulrich Sperling

Founder of USP Consulting

More about me

What others say about my work

“Ulrich Sperling's USP is to make your USP visible!
‍
Ulrich offers first-class web design and advice. He immediately understood what I wanted to communicate and what my customers needed. I will always contact USP for additions to my website and improvements.”

Dr. M. Strasser

neurologist

"Ulrich Sperling – highly creative designer with matching attention to detail
Some months ago, I had two publishable manuscripts in Word. Now – thanks to Ulrich – the first is now available on Amazon Books, and the second soon will be. He created a strong cover, and a professional website to go with it. And he turned the manuscript into attractive e-
book and paperback formats. His creative instincts are strong, and matched by the care that results in sound execution. He works fast, he understands that design is an iterative process, and he has a good sense of humour, which makes the necessary back-and-forth enjoyable.
Visit my website – austenesque.com – and I’m sure you’ll agree. And if you were minded to buy the book, that is as much thanks to Ulrich as to me."

Jeremy Cook

Schriftsteller

“USP provided a great marketing plan and marketing collateral for our product line. From the small details to the overall strategy, USP understood our requirements for the market, our customer base and our products.”

F. Laager

SuperLab

“I found Ulrich Sperling to be a proactive and committed team player. He readily took responsibility for designing our website and e-cookbook with enthusiasm, patience, and creativity, and met our demanding deadline from conception to completion in just 3 weeks!“

Luisa Fortunato

Interior designer and cookbook author

USP Consulting - growth through strategic marketing

Give your company what it needs to grow — with USP Consulting

Here's why you should choose USP Consulting for your strategic marketing needs.

Whether you are afreelancer, solopreneur or company owner, you want to increase your profile,serve more customers, and develop your business.

Dr. Ulrich Sperling

What others say about my work

HOME

range

legal