SPARRING FOR GROWTH
For B2B leaders looking to more closely align strategy and marketing:

A sparring partner for the questions that arise between strategy and the market

Dr. Ulrich Sperling offers executive sparring for leaders looking to sharpen their perspective at the intersection of business strategy and marketing. Confidential, consistent, and collaborative.

Some questions cannot be discussed openly within an organization. Some decisions require an outside perspective. And some connections only become clear when someone with extensive experience listens and asks the right questions.
Investment: CHF 1,500 – 3,000 per month
Minimum duration: 3 months
The problem

Even the best answers are useless without the right questions.

Executives at the intersection of strategy and marketing face a unique challenge: they must keep the big picture in view while simultaneously making operational decisions. They are expected to penetrate markets without losing their internal focus. And they must set priorities, even when the data is often contradictory.

Furthermore, those who think strategically rarely find someone within their organization with whom they can speak openly. The board demands results. The team looks for guidance. A confidential sounding board who demands neither is a rarity.

That is exactly what Sparring for Growth offers.
collaboration on equal footing

What happens in the sessions

Clarifying strategic questions
Where does the greatest growth opportunity lie? Which decision is pending? What are the pros and cons? A partner who listens, challenges, and provides an independent perspective.
Testing ideas before they go internal
New ideas need space before they are ready for the public. In a sparring session, thoughts can be voiced, challenged, and developed further without anyone in the company knowing. What works gets stronger. What doesn't stays between us.
Sharpening positioning and communication
How is the company perceived? Is the message right? Does it reach the right people? These are questions that are difficult to discuss openly within an organization.
Setting priorities
What is truly important, and what is just a distraction? Sparring helps sharpen your focus when everything feels urgent at once.
Preparing for decisions
New markets, new pricing strategies, new communication approaches. Acting as a sounding board to help you see things more clearly.
flexible. reliable. confidential.

How we work together

Sparring for Growth is an ongoing partnership featuring regular sessions, with the option to reach out whenever specific needs arise. Sessions last 60 to 90 minutes and take place once or twice a month, either remotely or in person.

You are welcome to submit topics in advance. This is optional, but it helps us make the most of our time together. A written summary is available after the session upon request.

Everything discussed during our sparring sessions remains strictly confidential.

Who is Sparring for Growth for?

Sparring for Growth is designed for leaders who think strategically and are looking for an experienced sounding board—someone with expertise at the intersection of business strategy and marketing who can provide an independent perspective. It is ideal if you are a CEO or founder with limited marketing experience looking to bridge that gap, or if you are a marketing lead aiming to more closely align your work with overall business strategy. A 20-minute introductory call will help determine if Sparring for Growth is the right fit for you. If it is, we can then discuss the next steps in detail.
Identify barriers. Eliminate them. Grow.
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