I combine over 30 years of experience at the interface of Science and Strategic Marketing.
As a plant scientist with a doctorate, I have learned to understand complex systems, recognize patterns and extract the essentials.
This way of thinking continues to shape my work today — and makes the difference for companies that are looking for clarity and focus.
I work analytically, in a structured and evidence-based manner.
For me, marketing is not a game with trends, tools or loud messages — but a process of inderstanding, sorting and focusing.
I help companies make clear decisions, set priorities and invest their energy where they have the biggest impact.
Good strategy is created when you ask the right questions:
What do we stand for?
What makes us relevant?
For which customers do we want to be the first choice — and why?
Where do we waste energy, where do we generate it?
My role: Co-thinking, clarity, structure, coherence.
I've supported companies in biotechnology, diagnostics, healthcare, agritech, food technology, chemistry, and scientific services — from start-ups to established brands.
Always with the same goal: create strategic clarity so that growth is possible.
I work without buzzwords, without political games, without unnecessary complexity.
But with logic, psychology, structure — and an honest, independent view from outside.
