Strategic decisions in marketing are often complicated. Too many decisions are made reactively, driven by day-to-day business, short-sighted or out of fear of missing out on something.
Teams and managers need a sparring partner who thinks along, asks questions and recognizes patterns — without their own interests.
Rory Sutherland says:
“The opposite of a good idea can also be a good idea — but only if you notice it.”
Mentoring creates the space for thinking in which better ideas arise.
You make more conscious decisions and feel more confident doing so, set clear priorities, put an end to straggling and build up your strategic expertise.
