Fractional CMO

Marketing leadership that creates impact
Without the costs of a full-time position.

Book a 20-minute orientation session

Non-binding and free

Purpose

Without leadership, marketing remains piecemeal:
A flyer here, a website there, a trade fair appearance at some point.

Nothing is intertwined. Nothing leaves a lasting impression.

Seth Godin describes it this way:

"The only way to be indespensable is to be different."

Setting yourself apart requires the experience, competence and courage of a senior manager.

Who is it suitable for?

Companies without senior marketing leadership (0-5 FTEs in marketing)
Startups with growth ambitions
SMEs with potential but no focus
Teams that need direction instead of activism

When is this unsuitable?

When there are no implementation resources
When there is no willingness to make decisions
When short-term campaign pressure makes strategy work impossible

Your result

Marketing leads instead of managing.
Sales and marketing speak the same language.
Priorities are clear.
The team gains direction and speed.
The company is growing.

‍

The price of doing nothing

Marketing remains a cost factor.
Actions fizzle out with no effect.
Sales continues to fight uphill battles.
Growth remains below the potential.

process

onboarding

Analysis of market, products, team, successes and bottlenecks.

Leadership & prioritization

Regular coordination. Decision making, rather than procastrination.

Sales and marketing coordination

Sales, marketing and product management work in the same logic; customer excellence is established.

system structure

Roles, processes, meetings, reporting — everything is interlinked.

format

1-2 days a week
Remote, selectively on site
Monthly meeting structure
German or English
Optional: handover to internal marketing management

If marketing is primarily a cost factor, you don't need “more marketing,” but leadership.