I became a design consultant to help you serve more clients and make better use of your time.
Almost every day I see valuable messages go unnoticed because of the way they are presented:
all these errors can effectively kill your message.
I have the skills and experience to avoid that.
What you have to say will be seen, understood, remembered and acted upon.
"Most people have no idea how influenced they are by how things look."
Any marketing activity can be a tool to:
That's a strategic business decision. In such cases, it comes handy when you have somebody by your side who is also a former management strategy consultant and learned the ropes of business building at McKinsey.
Business strategy, translated into branding, translated into web sites and campaigns; all from one hand.
A scientific approach will vastly improve decision making in marketing. It includes objectively using data, looking for patterns and testing hypotheses.
I was trained at the Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland, to apply scientific rigour and precision in my reasoning and communication.
You can grow your business based on facts and knowledge rather than speculation and guessing.
Copywriting is one of the most important aspects of marketing. It can make or break a campaign, and determine whether or not customers convert.
Here at USP Consulting I understand this and make sure that every piece of copy I create is easy to read, appealing, and high-converting.
I can write or edit the entire copy text of your website or other marketing materials as if you had said it yourself, saving your time.
In English and German.
“Ulrich understood quickly what I had in mind, and created unique designs showcasing the strengths of my business. His approach is personal, creative and meticulous. Completely satisfied.”
Since 1987, when I created my first logo - for the driving school I attended at the time -, it has been my passion to understand how words, symbols, colours and typefaces work together. Soon after I bought my first books about typography and studied them front to back.
This was before desktop publishing became available. So all I could do was looking at billboards, brochures and posters, always asking myself: "How could this be made better?" Sometimes I found an answer, sometimes not.
What struck me soon was this: when messages were presented clearly and with accuracy, they looked good. When everything was jumbled, it looked messy.
As a student I began applying graphic design principles when I presented my research results and was asked by my peers to teach them how to do it. Later, as a strategy consultant, I continued refining my tools and making use of the new upcoming computer programs for digital design.
I have helped countless friends, peers and clients getting their messages across by adding structure to their thoughts and bringing the what and the how in sync, creating something beautiful.
Their gratitude is my motivation.