Marketing Review and Improvement

Marketing is the generous act of helping someone solve a problem.

Says Seth Godin.
Sounds easy, right.
But it can easily go wrong.

That's because what looks easy isn't always.

I trained myself by looking every day at marketing strategies, logos and other brand assets, websites, and advertising materials from the perspectives of business strategy, communication, and graphic design for more than three decades.

I know what works and what doesn't.

Your expertise is in a different field - in your business.

So no one - including yourself - can blame you for not being an expert in defining unique selling propositions (USPs), colour psychology, typography, website layouts, finding brand names that stick, copywriting and storytelling, technical SEO, call-for-action placement, graphic design trends... and all the rest of it.

What is more, marketing success factors have changed completely over the past few years.

Shouting louder is no longer the answer, but being uniquely and recognizably different in a way that matters to your customers.

No need to despair or settle for something below your standard

I am Ulrich Sperling, scientist, marketing and design expert and founder of USP Consulting with more than 30 years of experience in the field.

My specialty is reviewing entire marketing strategies or individual components, coming up with a diagnosis and suggesting improvements.

Besides, I design, build and maintain websites for freelancers, solopreneurs and small enterprises that reflect their unique strengths and set them apart from everyone else.

I do that not for, but with my clients, guiding and consulting them all the way along my tried and tested process.

I can help you, too.

portrait photo of Ulrich Sperling, sitting and reading a book about typography

Let's review and fix your marketing now!

Service options for you to chose


Walk-in consultation

Do you have one or a few points that you would like to discuss with me in a live video or phone call?

Maybe you need a quick second opinion on a new product idea, logo, a name, or slogan?

Or would you like me to look at your website and give you my instant comments and suggestions for improvement?

Do you need help with defining your unique selling proposition (USP) or target market?

Or is there anything else you would like to pick my brain on?

Price: EUR 250.-

Review, diagnosis and therapy

If you want me to look in-depth into your entire marketing strategy, branding or communication, or individual parts of it, this offer is for you.

Are your brand assets (logo, colour scheme, typography) a good fit for your target audience?
Is your branding consistent across all channels?

What do your customers really think of you?

Is your unique selling proposition (USP) clearly defined and communicated?
Is your website privacy-compliant? (6 out of 10 I see are not!)
Is it technically optimized for high ranking on search engines?

Just tick the corresponding boxes in the request form below and let me know how I can help. You will have my proposal within three business days.

open request form
book a free call


Would you like the assurance of being able to outsource marketing-related jobs swiftly and simply without having to commit to the details right now?

Book a retainer now to ensure your peace of mind.

Retainers can be booked for 3, 6, or 12 months, with guaranteed capacity ranging from 20 to 500 working hours.

Tasks that can be assigned as part of a retainer include:

  • Critical review or second opinion on any marketing and design issues
  • Customer interviews and market research
  • Creation of high-converting landing pages
  • Website updates or expansions
  • Marketing material creation or review
  • Marketing and branding concepts creation
  • Data analysis and visualisation
  • Copywriting and text editing (English and German)

Open request form
book a free call

Request form

Review, diagnosis and therapy

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My services are perfect for you if

• You are a freelancer, solopreneur or a small or mid-sized company.

• You want to grow your business and get more clients online.

• You value critical thinking and bringing structure and hierarchy to your inputs.

• This is important for you, but you have little time and are looking for someone who can move things along quickly.
book your 1-hour consultation now