I have been working on the interface between science and strategic marketing.
As a plant scientist, I have learned to understand complex systems, recognize patterns and work out the essentials.
This way of thinking continues to shape my work today — and it is often the decisive difference for companies that are looking for clarity, focus and direction.
I work analytically, in a structured and evidence-based manner.
For me, marketing is not a game with trends, tools or loud messages, but a process of understanding, sorting and focusing.
I help companies make clear decisions, set priorities and invest their energy where they have the biggest impact.
Good strategy is created when you ask the right questions:
What do we stand for?
What makes us relevant?
For which customers do we want to be the first choice, and why?
Where do we waste energy, where do we generate it?
My role: Co-thinking, clarity, structure, coherence.
I've supported companies in biotechnology, diagnostics, healthcare, agritech, food technology, chemistry, and scientific services — from start-ups to established brands.
Always with the same goal: create strategic clarity so that growth is possible.
I work without buzzwords, without political games, without unnecessary complexity.
But with logic, psychology, structure, and an honest, independent view from outside.
